2025
Virtual Coaches
Mariano Favetto
Executive Creative Director
Grey Argentina
Buenos Aires
In 1996 Mariano, received his first Gold Lion.
It was also the first Gold Lion for Argentina in print.
It was also the first Gold Lion for Argentina in print.
The next year, he received another Gold; in TV this time and the first Gold for Argentina in 27 years.
After that he left Lautrec Saatchi & Saatchi Buenos Aires and began a world tour with Saatchi that took him to New York, Toronto, Sydney and Paris. During his 17 years with the agency he created award winning work for Toyota, Sony, Tide, Eukaneuba, Cheerios, Total, Tylenol, J & B, Beck's Bier, Villavicencio and many other clients.
Earning over 150 Awards, including local best of shows in Argentina, The Us Hispanic Market and Cuba (yes, there’s an advertising award even in Cuba).
In 2009, back in his native Buenos Aires he co-founded Les Argentins, a creative outsourcing agency with an innovative model: it only worked for other ad agencies, delivering white label creative ideas. For ten years Les Argentins exported thousands of ideas to France, Mexico, Canada, Germany, and the US.
Since 2020 he joined Grey Argentina, exporting Argentine creativity, but within WPP this time. He is currently one of the 4 Executive Creative Directors leading the studio.