2025
Virtual Coaches
Lucia Orlandi
Executive Creative Director
TBWA\Media Arts Lab
Los Angeles
Lucia is ECD at Media Arts Lab, leading global campaigns for iPhone, Mac and iPad. Originally from Ireland, her career has taken her to Dublin, Toronto, NYC, San Francisco, back to NYC, and now LA. She was previously CD at Squarespace with a focus on Brand Design/Campaigns. Prior, she was a CD at R/GA in NYC, working on Mailchimp, LEGO, Google and ESPN. She was also Head of Design at I&CO, where she ran the creative department focusing on building new products and brands, for Audible and Theory. Her work has been recognized by Cannes Lions, D&AD, The Art Directors Club & One Show and featured in Creativity, AdAge, It’s Nice That, and The Association of Illustrators. In 2017, she was named a One Club and 3% Movement: Next Creative Leader, and The Dots’ 200 Women Redefining the Creative Industry.