2025
Virtual Coaches
Lisa Careborg
Head of Design
F&B Happy
Gothenburg
Lisa is Creative Director and Partner at F&B Happy, the branding and design arm of Forsman & Bodenfors, where she also serves as Head of Design across the Forsman & Bodenfors Creative Collective. Based in Sweden, she is part of the company’s leadership team.
With over two decades of experience, Lisa has collaborated with many of Sweden’s most prominent brands and international clients to craft brand strategies, visual identities, and holistic design experiences. Her work has been recognized with more than 200 creative awards across 70+ projects.
Lisa studied at Central Saint Martins in London and regularly contributes to the design community as a visiting lecturer and design jury member. She has served on juries for numerous design awards, including Clio, D&AD, LIA, Eurobest, BalticBest, The Golden Egg Award, Visueltprisen, Strategy Awards, and the New York Festivals.
With over two decades of experience, Lisa has collaborated with many of Sweden’s most prominent brands and international clients to craft brand strategies, visual identities, and holistic design experiences. Her work has been recognized with more than 200 creative awards across 70+ projects.
Lisa studied at Central Saint Martins in London and regularly contributes to the design community as a visiting lecturer and design jury member. She has served on juries for numerous design awards, including Clio, D&AD, LIA, Eurobest, BalticBest, The Golden Egg Award, Visueltprisen, Strategy Awards, and the New York Festivals.