2025 Virtual Coaches
Lex Beltrone
Executive Creative Director
Johannes Leonardo
New York
Lex is an Executive Creative Director at Johannes Leonardo. He’s spent the last 20 years making ads at other NYC agencies, such as, FCB, McCann, adam&eveDDB, GREY, Pereira & O'Dell, JWT, DeVito/Verdi, TAXI and Publicis.
He’s also spent the last 10 years teaching students how to make ads at the School of Visual Arts. Some of his proudest achievements include the Wienie 500 for Oscar Mayer, which was the most successful brand act in Kraft-Heinz history; winning an Emmy for Michelob ULTRA’s McEnroe v McEnroe; getting ranked #2 Creative Director in the world in 2023.
Some other things he has are 16 Cannes Lions, 24 One Show Pencils, 21 D&AD Pencils, 55 Clios, 10 ADC Cubes, 1 sushi tattoo and 0 love for listing his accomplishments.