2026 Virtual Coaches
Jeff Cruz
EVP, Chief Creative Officer
MRM
Birmingham
MRM Detroit, Chief Creative Officer, Jeff Cruz is more than just an award-winning leader. He’s a creative champion who’s won at Cannes, D&AD, Webby and One Show and captured the highly coveted Grand Effie; a philanthropist who has lent his talents to worthy causes; and the embodiment of Detroit creativity, heart and hustle. During a career that has spanned nearly three decades, Jeff has created and led campaigns for global brands including General Motors, Cleveland Clinic, and Harley-Davidson.
Since joining MRM in 2016, he has been committed to elevating the agency’s creative, growing the agency’s business and enriching the agency’s culture. He has served several times as a LIAisons Coach and mentors dozens of young advertising students and professionals. Jeff was also named IPG’s Global Diversity + Inclusion Ally of the Year.
A proven expert in shaping brands and crafting business-driving experiences that captivate and build enduring relationships, Jeff believes that ideas power everything — and that when you truly put the focus on people, amazing things will happen.
Since joining MRM in 2016, he has been committed to elevating the agency’s creative, growing the agency’s business and enriching the agency’s culture. He has served several times as a LIAisons Coach and mentors dozens of young advertising students and professionals. Jeff was also named IPG’s Global Diversity + Inclusion Ally of the Year.
A proven expert in shaping brands and crafting business-driving experiences that captivate and build enduring relationships, Jeff believes that ideas power everything — and that when you truly put the focus on people, amazing things will happen.