2026 Virtual Coaches
James Keng Lim
Creative Director (APAC)
Burson
Singapore
Creative maverick | Strategic disruptor | Reputation, growth and impact architect | Changemaker
James Keng Lim is a visionary creative communications polymath with a unique cross-industry expertise that spans B2C, B2B, healthcare, and sports marketing.
He excels at translating ambiguity into bold, borderless, and scalable creative stories that resonate emotionally to drive engagement, uplift reputation and build trust through integrated, data-driven, and culturally intelligent campaigns?across diverse APAC markets and beyond.
A decorated leader, his work consistently garners recognition at creative, marketing effectiveness, digital, healthcare and PR award shows.
A decorated leader, his work consistently garners recognition at creative, marketing effectiveness, digital, healthcare and PR award shows.
Beyond the accolades, he regularly shapes the industry as a judge at The One Show, London International Awards, New York Festivals, EFFIES, SABRE, Lisbon Health, Sannis, MADStars, Creative Circle Awards, amongst others.
With lived and professional experiences in Singapore, China, Japan, Middle East, Australia, and Malaysia, he possess a profound understanding of the APAC landscape, empowering ambitious brands to?earn their cultural edge, achieve measurable business growth, and deeply resonate with millions?through modern marketing solutions that adapt faster and provide greater value.