2026 Virtual Coaches

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Thasorn (Pete) Boonyanate
Chief Creative Officer
Ogilvy Bangkok
Bangkok
, Thailand

Chief Creative Officer @ BBDO Bangkok
 
Pete is a storyteller, songwriter, film director, and creator. 

He started his career 12 years ago and has consistently produced highly popular, 
220+ award-winning works across multiple categories and different agency networks, including Gold, Silver, and Bronze from Cannes Lions, Gold from Andy, Graphite and Wood pencils from D&AD, Gold from Spikes, Best from Adfest, and Grandprix from Adstars. He has handled brands such as PepsiCo, Mercedes-Benz, Tiktok, Tinder, Kleenex, Kakao, Smirnoff, ThaiBev, Mars, Wrigley, Roojai, MQDC, Nestle, Krungthai, Krungsri, TCP (Redbull Family), Huawei, Samsung, and many others. Clients call him ''Crazy Pete" because of the passion he brings to every brief, no matter its size; he gives his all.
 
Curiosity took him to Shanghai for a couple of years, where he headed content and creative work for leading multinational brands.
 
Currently, he is the Chief Creative Officer at BBDO Bangkok, likely the youngest CCO ever at BBDO Bangkok. In less than 2 years, we've helped BBDO win 5 big pitches, including Samsung Consumer Electric, Chang Football&Music, Line, and the Tourism Authority of Thailand (two consecutive years). He's garnered 70+ awards from around the world, including Bronze Lions from Cannes and Gold from One Asia in 2022. He was selected to be in Adweek's Creative Leader 100 for 2023.
 
/JUDGING EXPERIENCE/
2025 LIA AWARDS (USA) “TVC, Online Film Jury”
2025 EFFIE AWARDS (SIN) “Apac Jury”
2025 ANDY AWARDS (CRO) “Regional and Final Award Jury”
2024 ADPEOPLE AWARDS (THA) “Chairman and Head of Awards”
2024 SHOTS APAC (AUS) “Concept, Copywriting, PSA / Head of Jury”
2024 ADFEST AWARDS (THA) “Branded Entertainment Jury”
2023 CANNES LIONS (FRA) “Entertainment for Music - Awarding Jury”
2023 ADMAN AWARDS (THA) "Entertainment Head of Jury"
2023 YOUTUBE WORKS S.E.A (SIN) "Jury"
2022 ONE ASIA “Jury”
2022 YOUTUBE WORKS THAILAND (THA) "Jury"
2022 ADMAN AWARDS (THA) "PR Head of Jury"
2022 VIETNAMESE YOUNG LIONS (VNM) "Jury"
2022 B.A.D YOUNG LIONS (THA) "Jury"
2021 YOUTUBE WORKS INDONESIA "Jury"
2022 ADMAN AWARDS (THA) "Film Jury"
2021 CANNES LIONS "Young Lions Film Jury"
2021 CANNES LIONS "Film Craft – Shortlisted Jury"
2021 AWARDS AWARDS (AUS) "Craft Motion"
2021 SPIKES ASIA(SGP) "Entertainment and Music"
2021 NEW YORK FESTIVAL ADVERTISING AWARD (US) "Grand Jury"
2019 CITRA PARIWARA (JKT) "Panel 1/ Film&Radio/ Outdoor/ Print&Print Craft/ Goods/ Young Lotus/ Design"
2019 ADMAN AWARDS (THA) "Film&Radio"
2019 THE ONE SHOW AWARDS(USA) "Young Ones"