2026 Virtual Coaches
Andre (Dedé) Laurentino
Deputy CCO, Ogilvy EMEA, Global Creative lead on Nestlé
Ogilvy
London
André Laurentino, better known as Dedé, is the Deputy CCO for EMEA and Global Creative Lead for Nestlé, as well as member of Ogilvy’s Worldwide Creative Council.
Brazilian born, Dedé was one of Brazil's most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role.
He moved to the UK in 2011 and, in 2014, joined Ogilvy UK as Global ECD for Unilever. Throughout his career, Dede has done award winning work for brands such as Aruba Tourism, Volkswagen, Havaianas, Audi, adidas, VISA, Dove, Hellmann’s, GSK, Sipsmith’s, Dulux, Sanpellegrino, The Mayor of London and many others.
He has 49 Cannes Lions to his name, as well as Clios, D&AD and The One Show pencils.
Alongside his career in advertising, Dede is a published author (a novel in 2005, a collection of essays in 2017, drawings in 2023), wrote TV series for Globo TV – Brazil’s largest TV network and was a columnist for newspaper O Estado de S. Paulo for 10 years.
Brazilian born, Dedé was one of Brazil's most awarded art directors for 10 years. In 2003, he became a copywriter and soon went on to win the same accolade in his new role.
He moved to the UK in 2011 and, in 2014, joined Ogilvy UK as Global ECD for Unilever. Throughout his career, Dede has done award winning work for brands such as Aruba Tourism, Volkswagen, Havaianas, Audi, adidas, VISA, Dove, Hellmann’s, GSK, Sipsmith’s, Dulux, Sanpellegrino, The Mayor of London and many others.
He has 49 Cannes Lions to his name, as well as Clios, D&AD and The One Show pencils.
Alongside his career in advertising, Dede is a published author (a novel in 2005, a collection of essays in 2017, drawings in 2023), wrote TV series for Globo TV – Brazil’s largest TV network and was a columnist for newspaper O Estado de S. Paulo for 10 years.