2026 Virtual Coaches
Keir Vaughan
Head of Craft
Thinkerbell
Sydney
Keir is Head of Craft at Thinkerbell, where his focus is not only on the craft of the agency’s work and overall product, but also how hardcore creativity and the rigour of marketing science can be applied to build impactful, memorable, enduring and valuable brands.
Whether creating a new brand, brand transformation, brand platform, digital experience, creative campaign, product innovation, integrated design system and anything in between, Keir is passionate about driving deeper brand engagement and building more meaningful connections with people.
He’s a great believer that ingenious solutions exist in every challenge and that everyone has something valuable to contribute. It’s the reason he loves collaboration and working across diverse teams, while always looking for new ways to increase impact.
Whether creating a new brand, brand transformation, brand platform, digital experience, creative campaign, product innovation, integrated design system and anything in between, Keir is passionate about driving deeper brand engagement and building more meaningful connections with people.
He’s a great believer that ingenious solutions exist in every challenge and that everyone has something valuable to contribute. It’s the reason he loves collaboration and working across diverse teams, while always looking for new ways to increase impact.