2026 Virtual Coaches
Sarah Amatori
Creative Director
McCann Health Boot
Milan
Sarah Amatori is Creative Director at McCann Health Boot. After more than 10 years in consumer advertising at leading international agencies in Italy, healthcare communication changed her life. And she believes that it can impact a lot in the lives of other people too.
She has a special vocation for finding that point where health meets culture, from cinema and music to design and contemporary storytelling. She falls in love with ideas that bring health closer to people, break down boundaries and remind us that, ultimately, health is about life itself.
Sarah strongly believes in the power of freedom and inclusion as drivers of meaningful change, both in communication and in society. Her work has been recognized with numerous national and international awards, such as ADCI, Creative Floor Healthcare Awards, New York Festivals Health Awards, The One Show, Eurobest and Saniss Awards. She served as President of the Healthcare Jury at the ADCI Awards and has also been a juror at leading international creative awards including LIA, Eurobest, the New York Festivals Health Awards and Saniss Awards.