2026 Virtual Coaches
Sbu Sitole
Chief Executive Officer
The Odd Number
Johannesburg
Sbu Sitole is Co-Founder and Chief Creative Director of The Odd Number. His agency is the Loerie Awards Africa & Middle East Independent Agency of the Year 2024. It’s also the Financial Mail AdFocus Medium Size Agency of the Year 2024. Sbu sits on the Creative Circle EXCO, as well as the board of The Loerie Awards Africa & Middle East, where he served as Chairperson in 2022/23. Sbu has also served on awards juries across the globe, including LIA, The Dubai Lynx Awards, The One Show Awards, Cannes Lions, and The Effie Awards. The Odd Number is a testament to Sbu’s love of effective ideas that are beautifully crafted into internationally winning campaigns. He’s also a father of three boys, an odd number.