2026 Virtual Coaches
Lorenz Langgartner
Global Executive Creative Director
Serviceplan
Munich
Lorenz Langgartner started his advertising career as an intern copywriter at Serviceplan, Munich in 2009. Since 2015, he leads Serviceplan Innovation, a global unit focused on creative R&D, as Global Executive Creative Director. He has won over 1500 international awards – 68 Cannes Lions, including Titanium and Grand Prix, as well as a D&AD Black Pencil.