2026 Virtual Coaches
Tetsuya Honda
CEO/PR Strategist
Honda Office
Singapore
Tetsuya Honda is a professional PR strategist and CEO of Honda Office, a strategic PR consultancy which he founded in 2019 in Tokyo and expanded it to Singapore in 2023.
Tetsuya launched BlueCurrent Japan in 2006, a strategic PR and influencer marketing boutique agency in the Omnicom portfolio. He has advised global brands such as P&G, Suntory, Toyota, Shiseido, Lotte, and Ajinomoto, designing campaigns recognized at Spikes Asia and Cannes Lions.
He is a frequent speaker on marketing and PR innovation and an author of several popular business books which have sold more than 100,000 copies and ranked consistently among Amazon’s best sellers. He has served as a PR Jury member for renowned international creative awards such as SpikesAsia, LIA, and Cannes Lions.
In 2024, Tetsuya was named PRovoke Media's “Innovator 25 Asia Pacific”.
Comments
“As a PR strategist, I’ve always believed creativity is about shaping narratives. In a time of uncertainty and accelerating AI, human mentoring and coaching matter more than ever. AI can generate answers, functions, and even beauty. But the role of creators is shifting. It’s less about simply making something interesting or beautiful, and more about creating new narratives and meaningful stories. The things that make us human — our failures, obsessions, and personal perspectives — are what truly fuel creativity. Excited to explore these ideas with the next generation of creatives through Creative LIAisons!”