2026 Virtual Coaches

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Rey Tiempo
Chief Creative Officer
Co-Op Play
Manila
, Philippines

REY TIEMPO
Founder & Chief Creative Officer, Co-Op Play
Creative Gaming Specialist

REY TIEMPO is a multi-awarded Chief Creative Officer and Creative Gaming Specialist.

A prolific Gaming columnist, he is the creator of Game On, the industry’s only column and portal dedicated to Gaming X Marketing. He is a sought-after global thought leader, mentor, and speaker, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia and around the world.

Rey was most recently recognized as a Top 100 Global Creative Leader of the Year candidate by Creativepool. With more than twenty years of experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the Philippines and has consistently placed among the top creatives in Asia Pacific. His body of work has been recognized in the most prestigious local and international award shows, where he also serves regularly as a jury member.

Rey has been invited as one of only two Philippine representatives to the China 4A Global Advisory Board, joining select industry leaders from China, Singapore, Malaysia, Japan, Korea, the Middle East/UAE, and Europe. He also previously served as President of the Creative Guild of the Philippines, where he spearheaded the launch of CreativeFest NOW! – the country’s first-ever all-online creative festival, uniting some of the biggest names in global advertising and creative disciplines.

He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.

Rey recently launched The In-Game Ads Awards, the first and only awards show of its kind in the advertising industry, celebrating entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.

Comments

“The next few years will be very, very crucial for the future of our industry. This is why we need the Creative LIAisons program more than ever. 
 
The mentees – the new generation of creative leaders who will be at the forefront when the “changing of the guard” happens (it’s happening as we speak) – are currently trying to make sense of a very complicated, increasingly ambiguous marketing landscape.
This is why it’s very, very important for them to be exposed to as many different perspectives as they can. The wider and more diverse the viewpoints they encounter, the more possibilities they can imagine, and the stronger the creative muscles they develop to weather the wave of challenges. After all, they are the ones who will take this industry forward.
 
This is exactly where the Creative LIAisons program shines: in what I’ve always maintained is one of, if not the strongest young creatives programs in the industry. Nowhere else are the next generation given such unprecedented access to a host of unique perspectives from the industry’s top thinkers.
 
I’m immensely honored to continue playing a part in the program – as an onsite speaker, as a LIA juror, and as a virtual coach and mentor. And in every encounter, as the questions get more and more difficult (I welcome them!), I see the same thing: passion, curiosity, and a fire in the young, as they try to find relevance in a future industry they are already unconsciously building.
Here’s to our future leaders!”