2026 Virtual Coaches
Matt Watson
Chief Creative Officer
Sips & Bites at PepsiCo
London
Matt Watson, the Chief Creative Officer at Sips & Bites & PepsiCo EU, has an infectious leadership style that bleeds into everything he does, running the creative department through empowerment and an own-your-sh*t approach to ideas. Matt’s belief is to treat humans like humans, to give them the tools to own their work, their ideas and watch them grow.
Matt’s human-first approach places people at the heart of everything S&B does. From talent development to ideas and executions, human-centric thinking is Matt’s guiding lens for agency and brand growth.
His key achievements in the past two years include three Cannes Lions and a D&AD yellow pencil from over 50 creative advertising awards won. Matt was also a finalist in Campaign’s Creative Leader of the year 2024.
Sips & Bites was recently awarded “Campaign’s in-house agency of the year, 2024 and in 2024 has been ranked 10th most creative agency in London by Cannes and 4th most creative in-house agency globally by D&AD, and only 5 years old.