2026 Virtual Coaches
Gunther Brodhecker
Chief Creative Officer & Founder
Schaller Health
Mannheim
Gunther Brodhecker began his career in the mid 1990s at Kastner & Partners as a junior copywriter. He was educated as a copywriter by Johannes Kastner, credited as the creator of “Red Bull gives you wings,” and worked within the Red Bull environment shaped by co-founder Dietrich Mateschitz. This early phase coincided with the formative years of Red Bull as a challenger brand in a newly emerging category.
Following this start, Brodhecker held creative roles in international agency networks, including a station at J. Walter Thompson. He later joined Saatchi & Saatchi as Junior Creative Director, working on international campaigns for Beck’s and Sony.
At Lowe Group / Change Communications, his focus shifted to pan-European brand work for Toyota and Campari, contributing to multi-market campaigns at European level.
Work from this period was recognized at major international award shows outside of healthcare, including Effie Awards, Euro Effie Awards, New York Festivals, and Epica Awards.
Transition to Healthcare Communication
Brodhecker later shifted his focus to healthcare and pharmaceutical communication, joining Schmittgall Health (Top 3 Healthcare Agency in Germany) in Stuttgart serving as Managing Director and CCO. Over seven years, he was responsible for the agency’s creative output across Rx, Health and Wellness brands.
During this period, work under his creative leadership received more than 40 Gold awards at the Comprix - widely regarded as one of Europe’s most established healthcare communication awards - alongside over 150 national and international awards.
Parallel to his agency work, Brodhecker has served as a jury member for several major international award shows, including LIA awards, Global Awards, New York Festivals, Rx Club Awards, and the ADC Annual Awards.
Founder, Schaller Health
In 2024, Brodhecker founded Schaller Health, positioning it as the first European healthcare agency explicitly focused on challenger brands. The agency applies competitive brand thinking from FMCG and automotive categories to healthcare and pharma—fields traditionally shaped by regulation rather than differentiation.
Following this start, Brodhecker held creative roles in international agency networks, including a station at J. Walter Thompson. He later joined Saatchi & Saatchi as Junior Creative Director, working on international campaigns for Beck’s and Sony.
At Lowe Group / Change Communications, his focus shifted to pan-European brand work for Toyota and Campari, contributing to multi-market campaigns at European level.
Work from this period was recognized at major international award shows outside of healthcare, including Effie Awards, Euro Effie Awards, New York Festivals, and Epica Awards.
Transition to Healthcare Communication
Brodhecker later shifted his focus to healthcare and pharmaceutical communication, joining Schmittgall Health (Top 3 Healthcare Agency in Germany) in Stuttgart serving as Managing Director and CCO. Over seven years, he was responsible for the agency’s creative output across Rx, Health and Wellness brands.
During this period, work under his creative leadership received more than 40 Gold awards at the Comprix - widely regarded as one of Europe’s most established healthcare communication awards - alongside over 150 national and international awards.
Parallel to his agency work, Brodhecker has served as a jury member for several major international award shows, including LIA awards, Global Awards, New York Festivals, Rx Club Awards, and the ADC Annual Awards.
Founder, Schaller Health
In 2024, Brodhecker founded Schaller Health, positioning it as the first European healthcare agency explicitly focused on challenger brands. The agency applies competitive brand thinking from FMCG and automotive categories to healthcare and pharma—fields traditionally shaped by regulation rather than differentiation.