2026 Virtual Coaches
Mariana Reis
Associate Creative Director
TBWA\Chiat\Day
New York
Mariana has been turning briefs into ideas for over a decade, always chasing work that people feel, not just notice.
She’s worked across Lisbon, Paris, São Paulo, Portland, and New York, creating work for global brands and learning firsthand how culture, craft, and context can completely change an idea. Along the way, some of that work has reached international stages like Cannes Lions and the Clios.
She embraces discomfort by giving practical talks and mentoring young creatives on storytelling, craft, presenting, and navigating the less-polished parts of a creative career.
She’s worked across Lisbon, Paris, São Paulo, Portland, and New York, creating work for global brands and learning firsthand how culture, craft, and context can completely change an idea. Along the way, some of that work has reached international stages like Cannes Lions and the Clios.
She embraces discomfort by giving practical talks and mentoring young creatives on storytelling, craft, presenting, and navigating the less-polished parts of a creative career.
Today, she’s an Associate Creative Director at TBWA\Chiat\Day New York, and firmly believes the best creative careers are built the same way as good ideas: slowly, collaboratively, and with a lot of honesty.
Always happy to share, challenge, rewrite, and help others find their way through this strange, demanding, and very worth-it industry.
Always happy to share, challenge, rewrite, and help others find their way through this strange, demanding, and very worth-it industry.
Comments
“I was once a Creative LIAisons mentee, and it genuinely shaped my path. Coming back as a coach feels full circle. I’m excited to give back and help emerging creatives push their craft, build confidence, and navigate that pivotal moment when you start asking more of your work and of yourself.”