2026 Virtual Coaches
Lucas Sfair
Head of Audio / Founder
Bumblebeat
São Paulo
Lucas Sfair is a creative audio producer and founder of Bumblebeat, a global creative audio company working with leading brands and agencies worldwide. He has served as Jury President at LIA, is a member of the Recording Academy (GRAMMYs), and has been invited to judge at major international festivals, including Cannes Lions. His work is recognized for pushing the boundaries of music, sound and craft through innovation, cultural impact and creative excellence.