2026 Virtual Coaches
Rafael Leitão
Regional Strategy Director
ZetaBé (Mercado Libre)
Sao Paulo
Senior marketing professional with 16+ years of experience in brand strategy and media performance across Latin America. Currently Regional Strategy & Innovation Lead at Omnicom Media Group, leading media innovation and sponsorship frameworks for top brands like Mercado Libre and Mercado Pago. Previously held leadership roles at LG, GE, Rappi, Essity, BETC Havas, and Havas Life, managing full-funnel campaigns that connect branding and performance with measurable business impact. With deep expertise in digital channels, retail media, game media, CTV, and omnichannel activations, he has driven award-winning initiatives that combine creative storytelling with data-driven decision-making. Known for integrating emerging technologies, marketing intelligence, and growth frameworks, Rafael leads multidisciplinary teams to deliver impactful strategies and accelerate digital transformation for global brands.