2026 Virtual Coaches
Saffaan Qadir
Creative Director
Paulus
Seoul
Saffaan Qadir is a Creative Director at Paulus in Seoul, South Korea. Once a student of philosophy, he left his native Pakistan again in 2016 to pursue a career in video production, advertising, and media empowerment. Saffaan has worked with clients as diverse as Hyundai Motor Group, McCain Foods, Celltrion, Maeil, Dot, Babitalk, UNDP, the International Olympic Committee, and Good People International.
His work has won multiple advertising and creativity awards, including the Titanium Lion in 2022 and Gold at LIA in 2024. Saffaan is the top-ranked Creative Director in the Asia-Pacific region, according to The One Show 2023 rankings. He has served as a juror at the One Asia Creative Awards and sat on the organizing committee of AdAsia Seoul 2023. In 2024 he was invited to speak at Cannes Lions, and in 2025 he spoke at ADFEST.
His work has won multiple advertising and creativity awards, including the Titanium Lion in 2022 and Gold at LIA in 2024. Saffaan is the top-ranked Creative Director in the Asia-Pacific region, according to The One Show 2023 rankings. He has served as a juror at the One Asia Creative Awards and sat on the organizing committee of AdAsia Seoul 2023. In 2024 he was invited to speak at Cannes Lions, and in 2025 he spoke at ADFEST.