2026 Virtual Coaches
Jyrki Poutanen
Chief Creative Officer
United Imaginations
Helsinki
Named by Adweek as one of the “100 Most Creative People in the World,” Jyrki is the co-founder and creative lead of United Imaginations, one of Finland’s most awarded young agencies. He brings more than 25 years of experience helping corporate, nonprofit, and public sector clients navigate change, build meaning, and stand out — across strategy, campaigns, content, PR, and design.
Since founding United Imaginations in 2022, Jyrki has guided work that has gained international recognition for both creativity and impact. Over his career, he has earned 10 Cannes Lions, including 2 Golds, alongside awards from Eurobest, One Show, Epica, D&AD, Clio, Effie, Red Dot, and leading national shows.
Earlier, he held senior creative and executive roles at Ogilvy, McCann, and TBWA, shaping high-profile campaigns for both local and global brands.