2026 Virtual Coaches
Sara Eid
Regional Creative Director
Serviceplan Arabia
Jeddah
Sara Eid is the Regional Creative Director at Serviceplan Arabia, with a diverse background spanning art, copy, and creative strategy. She began her career in branding and evolved into a creative leader across advertising, social media, and content. Previously with Impact BBDO, Dentsu, and DDB, Sara has led campaigns for Saudi government entities and global brands such as PepsiCo. Her experience spans multiple industries, including automotive, FMCG, tourism, and healthcare.
Passionate about education and talent development, she has taught at Dar Al-Hekma University and actively mentors creatives both internally and externally through programs such as LIAsions by LIA – London International Awards, Athar Next Gen, and the Maheera Program, created to champion women in the industry. Sara has also served as a jury member for LIA – London International Awards, The ANDY Awards, and Gerety Awards.
Passionate about education and talent development, she has taught at Dar Al-Hekma University and actively mentors creatives both internally and externally through programs such as LIAsions by LIA – London International Awards, Athar Next Gen, and the Maheera Program, created to champion women in the industry. Sara has also served as a jury member for LIA – London International Awards, The ANDY Awards, and Gerety Awards.
Comments
“It’s priceless to support creatives from around the world, and always humbling to discover how much we share beneath our diversity.”