2026 Virtual Coaches
Katrina Adamo
SVP, Creative Director
21GRAMS
New York
Katrina Adamo SVP, Creative Director 21GRAMS New York
Katrina Adamo has spent the last 20 years proving that healthcare advertising doesn’t have to feel like healthcare advertising. From cancer treatments that invent time when time is running out to teeth-alignment technology that helps people see themselves differently, she’s built brands that break the mold and make a real impact on people’s lives.
Katrina began her career as a writer at a healthcare communications startup that eventually became part of FCB Health, where she spent a decade learning how to turn complex science into meaningful stories. Until one day, she was asked to be the very 1st hire at another startup so new it didn’t even have a name. That agency became 21GRAMS.
For 10 years, Katrina has led teams at 21GRAMS to create industry-defying work that has contributed to the agency’s success. Her work has earned recognition across major awards shows, most recently at Cannes Lions, and continues to challenge what’s possible in one of the world’s most regulated spaces. In her time at 21GRAMS, it’s grown from a team of 2 into a global force of more than 700 people and has been named one of the top 5 healthcare agencies in the world.
Of everything she’s created, Katrina is proudest of her kids, Oliver and Penelope. But being a Creative LIAisons and helping the next generation of talent create the kind of work that makes them proud of our industry is right up there, too.
Katrina Adamo has spent the last 20 years proving that healthcare advertising doesn’t have to feel like healthcare advertising. From cancer treatments that invent time when time is running out to teeth-alignment technology that helps people see themselves differently, she’s built brands that break the mold and make a real impact on people’s lives.
Katrina began her career as a writer at a healthcare communications startup that eventually became part of FCB Health, where she spent a decade learning how to turn complex science into meaningful stories. Until one day, she was asked to be the very 1st hire at another startup so new it didn’t even have a name. That agency became 21GRAMS.
For 10 years, Katrina has led teams at 21GRAMS to create industry-defying work that has contributed to the agency’s success. Her work has earned recognition across major awards shows, most recently at Cannes Lions, and continues to challenge what’s possible in one of the world’s most regulated spaces. In her time at 21GRAMS, it’s grown from a team of 2 into a global force of more than 700 people and has been named one of the top 5 healthcare agencies in the world.
Of everything she’s created, Katrina is proudest of her kids, Oliver and Penelope. But being a Creative LIAisons and helping the next generation of talent create the kind of work that makes them proud of our industry is right up there, too.