2026 Virtual Coaches
Umma Saini
Director of Creative & Content
Bengaluru
Umma is one of the most celebrated creative leaders in the world. Her career includes historic achievements like - The No.1 Campaign in the world, twice. She is the No.1 Creative Director in India and No.10 in the world - One of the only two women on the list and the first Indian woman to have made it there. The first Creative Effectiveness Grand Prix at Spikes. And more.
Umma has done stellar work across diverse categories. She has worked on some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad movement for Ariel that ignited global enduring cultural change, creating an iconic platform that's creating exceptional results for the brand.
Her intensive awards tally across her career includes multiple metals at Cannes Lions, One Show, D&AD Pencils, ADFEST, Spikes, and wins at almost every local and international award in the world.
She is a regular mentor, speaker and jury at various national and international advertising, brand and creativity forums.
Umma believes creativity can be a force that can affect culture and create change - for brands, consumers and the world.
Umma has done stellar work across diverse categories. She has worked on some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad movement for Ariel that ignited global enduring cultural change, creating an iconic platform that's creating exceptional results for the brand.
Her intensive awards tally across her career includes multiple metals at Cannes Lions, One Show, D&AD Pencils, ADFEST, Spikes, and wins at almost every local and international award in the world.
She is a regular mentor, speaker and jury at various national and international advertising, brand and creativity forums.
Umma believes creativity can be a force that can affect culture and create change - for brands, consumers and the world.