2026 Virtual Coaches
Christopher Jones
Content & Creative Lead
Google
Milan
I am Christopher Jones, an Italian-Kiwi currently leading innovation as Content & Creative Lead at Google. With over 20 years of experience across creative and strategic agencies such as WPP group and Publicis Group, I bring a multidisciplinary perspective that helps brands grow within an increasingly complex advertising ecosystem.
At Google, I work within a diverse team of futurists, strategists, creatives, and technologists focused on inventing the next generation of advertising and consumer experiences. My work sits at the intersection of creativity, data, and technology, transforming actionable insights into high-impact marketing and communication strategies powered by advanced AI and emerging technologies. The goal is always the same: to drive measurable business results and maximize ROI.
Throughout my career, I have partnered with global brands across industries including Fashion Luxury, Retail, Automotive, CPG, Lead Generation, and Travel. My international journey has taken me through major creative hubs such as Dubai, Vienna, Berlin, London, and Milan, shaping a truly global mindset.
I have been recognized with multiple international awards, including Cannes Lions, Clio, One Show, Andy Awards, Eurobest, and Golden Drum. As a frequent keynote speaker at industry conferences, I share perspectives on marketing, creativity, and AI, helping shape the future of the industry.
At Google, I work within a diverse team of futurists, strategists, creatives, and technologists focused on inventing the next generation of advertising and consumer experiences. My work sits at the intersection of creativity, data, and technology, transforming actionable insights into high-impact marketing and communication strategies powered by advanced AI and emerging technologies. The goal is always the same: to drive measurable business results and maximize ROI.
Throughout my career, I have partnered with global brands across industries including Fashion Luxury, Retail, Automotive, CPG, Lead Generation, and Travel. My international journey has taken me through major creative hubs such as Dubai, Vienna, Berlin, London, and Milan, shaping a truly global mindset.
I have been recognized with multiple international awards, including Cannes Lions, Clio, One Show, Andy Awards, Eurobest, and Golden Drum. As a frequent keynote speaker at industry conferences, I share perspectives on marketing, creativity, and AI, helping shape the future of the industry.