2026 Virtual Coaches
Giovanni Rozo Rodríguez
Creative Strategist
TikTok
Mexico City
Colombian based in Mexico City. Ideas, art, and creativity enthusiast with experience in international markets including Peru and the United Arab Emirates since 2012.
Currently working at TikTok Mexico as a Creative Strategist. Started my career as a copywriter, which helped me integrate my skills as a creative director with a strong focus on art direction. This eye-crafted and strategic point of view led me to manage multidisciplinary teams and projects for local, regional, and global brands.
His work has been recognized at major international festivals including Cannes Lions, Effie LATAM, El Ojo de Iberoamérica, El Sol, and Mexican Creative Circle, and I’ve had the honor of serving as a jury member at LIA, D&AD, El Ojo, and Creative Mexican Circle.
My strong performance in entertainment brands motivated me to create ‘Berraca’, my debut film inspired by the life story of my mother, dedicated to the brave women who take responsibility for themselves and their children.
Currently working at TikTok Mexico as a Creative Strategist. Started my career as a copywriter, which helped me integrate my skills as a creative director with a strong focus on art direction. This eye-crafted and strategic point of view led me to manage multidisciplinary teams and projects for local, regional, and global brands.
His work has been recognized at major international festivals including Cannes Lions, Effie LATAM, El Ojo de Iberoamérica, El Sol, and Mexican Creative Circle, and I’ve had the honor of serving as a jury member at LIA, D&AD, El Ojo, and Creative Mexican Circle.
My strong performance in entertainment brands motivated me to create ‘Berraca’, my debut film inspired by the life story of my mother, dedicated to the brave women who take responsibility for themselves and their children.