2026 Virtual Coaches
Andres Silva Bello
Associate Creative Director
R/GA
New York
Andres Silva Bello is a Design Director and Associate Creative Director based in Portland, Oregon, with over a decade of experience in advertising, branding, and digital design. Since 2019, he has been part of the creative team at R/GA, where he continues to craft visually driven work that bridges strategy, culture, and technology.
Known for his strong visual approach and thoughtful design sensibility, Andrés has led creative and visual direction for major global brands including Nike, Google, and PayPal. His work spans campaign storytelling, brand systems, and digital experiences—most notably his contributions to award-winning Nike and Google campaigns that celebrate culture through design.
Andrés is deeply interested in the intersection of design, motion, and emerging technologies. His recent explorations include integrating AI-driven creativity, generative visuals, and innovative tools that expand the possibilities of visual storytelling and brand expression.
He has led international creative teams, collaborating with motion designers from Brazil, visual designers from Argentina, and multidisciplinary creatives across the U.S.—a cross-cultural exchange that continues to shape his view of design as a universal language.
Beyond client work, Andrés collaborates with universities, sharing insights on creative leadership, storytelling, and the evolving role of technology in design.
Known for his strong visual approach and thoughtful design sensibility, Andrés has led creative and visual direction for major global brands including Nike, Google, and PayPal. His work spans campaign storytelling, brand systems, and digital experiences—most notably his contributions to award-winning Nike and Google campaigns that celebrate culture through design.
Andrés is deeply interested in the intersection of design, motion, and emerging technologies. His recent explorations include integrating AI-driven creativity, generative visuals, and innovative tools that expand the possibilities of visual storytelling and brand expression.
He has led international creative teams, collaborating with motion designers from Brazil, visual designers from Argentina, and multidisciplinary creatives across the U.S.—a cross-cultural exchange that continues to shape his view of design as a universal language.
Beyond client work, Andrés collaborates with universities, sharing insights on creative leadership, storytelling, and the evolving role of technology in design.
Comments
"Being a coach for Creative LIAisons this year is an honor. I’m looking forward to sharing my journey, and excited to see what the new generation is up to. Diversity of thought is everything in this game, this is going to be a good one."