Graduated in Sciences and Communication Technologies.
More than 15 years in the advertising industry at BBDO and WPP.
Award winning Executive Creative Director specializing in digital and social content, working on several national and international integrated campaigns for brands such as Barilla, UniCredit, Lamborghini, Nestlé, Campari, MINI and BMW.
Three years on the WPP EMEA Creative Council for Stellantis.
Currently, Lead of Agency EUI at TikTok with the aim of building partnerships with the top creative agencies across Europe and helping brands to achieve the best-in-class creative works within the platform.