2026 Virtual Coaches
Florencia Loda
Executive Creative Director
draftLine AR
Buenos Aires
Florencia Loda is the Executive Creative Director at draftLine Buenos Aires, the in-house agency of AB InBev. She works with both local and global brands, including Quilmes, Brahma, Tada, Goose Island, and Corona, among others.
With over 15 years of experience in the industry, many of her works have successfully turned into large advertising campaigns, earning recognition at both international and local festivals such as Cannes, LIA, Clio Awards, Effie Latam & Argentina, D&AD, FIAP, Wave Festival, El Ojo de Iberoamérica, and El Diente Argentina.
Before her current role at Draftline, Florencia honed her skills at VMLY&R, where she contributed to campaigns for well-known clients such as LG, Arcor, WWF, Danone, and Softys. Prior to that, she was part of the Grey team, collaborating with prestigious brands including Coca-Cola, Procter & Gamble, GSK, NBC, Ferrero and Fundación Favaloro.
With over 15 years of experience in the industry, many of her works have successfully turned into large advertising campaigns, earning recognition at both international and local festivals such as Cannes, LIA, Clio Awards, Effie Latam & Argentina, D&AD, FIAP, Wave Festival, El Ojo de Iberoamérica, and El Diente Argentina.
Before her current role at Draftline, Florencia honed her skills at VMLY&R, where she contributed to campaigns for well-known clients such as LG, Arcor, WWF, Danone, and Softys. Prior to that, she was part of the Grey team, collaborating with prestigious brands including Coca-Cola, Procter & Gamble, GSK, NBC, Ferrero and Fundación Favaloro.
Through her extensive background in advertising, Florencia has established herself as a creative leader, driving impactful ideas and strategies that resonate across diverse consumer markets.
"It’s a real pleasure to be part of the Creative LIAisons coaching team. It’s a meaningful responsibility to support and inspire the next generation of creatives, and a great opportunity to share a bit of the spirit and perspective of Argentine creativity with them wherever they are."