2026 Virtual Coaches
Emma Barratt
Global Executive Creative Director
Wolff Olins
London
Emma Barratt is one of the creative industry’s most trusted leaders in branding. As Global Executive Creative Director at Wolff Olins, she leads bold, future-facing work for some of the world’s most influential companies, including Decathlon, Uber, GSK, Hyundai, and Google.
Known for her ability to translate creative vision into commercial impact, Emma works directly with CEOs, CMOs, and boards to shape the future of their brands, bridging business, creativity, and culture at scale.
From redefining Hyundai Card’s brand world with Ted Chung in Seoul, to partnering with Barbara Coppola on Decathlon’s global evolution, and reimagining consumer health with Emma Walmsley at GSK, Emma has become a critical advisor to leaders navigating transformation. Her creative leadership has contributed to Wolff Olins being named one of Fast Company’s Most Innovative Companies in Design.
Emma represents an all too rare perspective at the top of the industry. As a dyslexic, working-class woman in leadership, she actively mentors the next generation of diverse talent and is committed to reshaping creative leadership from the inside out.
Known for her ability to translate creative vision into commercial impact, Emma works directly with CEOs, CMOs, and boards to shape the future of their brands, bridging business, creativity, and culture at scale.
From redefining Hyundai Card’s brand world with Ted Chung in Seoul, to partnering with Barbara Coppola on Decathlon’s global evolution, and reimagining consumer health with Emma Walmsley at GSK, Emma has become a critical advisor to leaders navigating transformation. Her creative leadership has contributed to Wolff Olins being named one of Fast Company’s Most Innovative Companies in Design.
Emma represents an all too rare perspective at the top of the industry. As a dyslexic, working-class woman in leadership, she actively mentors the next generation of diverse talent and is committed to reshaping creative leadership from the inside out.
Comments
“Mentoring is something I never had, but needed early in my career. I needed somebody who understood where I came from. Someone to learn from. So I am determined to be the mentor I never had. As a Creative LIAisons coach, I hope to support and inspire other creatives, while learning just as much from them. I’m excited to get started.”