2026 Virtual Coaches
Fernando Pellizzaro
Global ECD
AKQA
“Zaro” is a globally awarded creative leader with 20 years of experience shaping culture-defining campaigns across the US, Brazil, Argentina, and Portugal. Known for his experience-first and integrated approach, he has delivered groundbreaking work for brands including Burger King, Budweiser, Cutwater, TCCC (Coca-Cola, Powerade), Corona, and Mondelez, turning bold ideas into global conversations.
His portfolio includes six Super Bowl spots and some of the most iconic campaigns of recent years, such as Moldy Whopper, Stevenage Challenge, Eat Like Andy, This Coke Is a Fanta, Try Not to Hear This, and Budweiser’s Bigger Picture.
Zaro’s work has been recognized with more than 50 Cannes Lions, including four Grand Prix, along with 32 LIAs, 58 Clios, 55 One Show Pencils, and 31 D&AD awards, including the prestigious Black Pencil.
He has also been featured in industry lists such as Business Insider’s 35 Stars Revolutionizing Advertising, Adweek’s Creative 100, and Creative Director of the Year nominee by AdAge A-List. Cannes Global Creative Report ranked him #1 most awarded Creative Director in 2020/2021, and in 2022, The Drum ranked him the #1 Creative Director in the World.