2026 Virtual Coaches
Andrian Wiranata
Founder & CEO
Bukacerita
Jakarta
Andrian Wiranata is the Founder & CEO of Bukacerita, a Jakarta-based local agency built with the ambition of becoming a local force with global influence and reputation. With over a decade of experience in the creative industry, he has led teams across leading global networks including Publicis Groupe, Ogilvy, FCB, Iris Worldwide, and with regional experience in Dinosaur Vietnam.
Andrian played a key role in elevating Ogilvy Indonesia to Digital Agency of the Year, as well as Southeast Asia Digital Agency of the Year and Southeast Asia Social Media Agency of the Year at Campaign Asia 2018. Throughout his career, he has partnered with major brands such as OREO, IKEA, NESCAFÉ, NIVEA, Indofood, Toyota, Burger King, Unilever, Glico, and TikTok Shop, delivering integrated campaigns that are culturally relevant and impactful. His work reflects a strong belief that powerful storytelling can bridge local insights with global standards.
Through Bukacerita, Andrian is shaping a new kind of Indonesian agency, one that is rooted in local culture yet competes confidently on the global stage. He is guided by a clear vision: to become a source of local pride that fearlessly challenges the status quo while achieving global influence and reputation. Looking ahead, he is leading Bukacerita to expand its footprint across APAC over the next five years, bringing its storytelling approach to new markets across the region.
Andrian played a key role in elevating Ogilvy Indonesia to Digital Agency of the Year, as well as Southeast Asia Digital Agency of the Year and Southeast Asia Social Media Agency of the Year at Campaign Asia 2018. Throughout his career, he has partnered with major brands such as OREO, IKEA, NESCAFÉ, NIVEA, Indofood, Toyota, Burger King, Unilever, Glico, and TikTok Shop, delivering integrated campaigns that are culturally relevant and impactful. His work reflects a strong belief that powerful storytelling can bridge local insights with global standards.
Through Bukacerita, Andrian is shaping a new kind of Indonesian agency, one that is rooted in local culture yet competes confidently on the global stage. He is guided by a clear vision: to become a source of local pride that fearlessly challenges the status quo while achieving global influence and reputation. Looking ahead, he is leading Bukacerita to expand its footprint across APAC over the next five years, bringing its storytelling approach to new markets across the region.
Comments
“Grateful to be part of this journey, representing Bukacerita and our belief that meaningful stories can create impact across cultures and borders.”