A career spanning almost 3 decades starting from ad film production to mainstream advertising and brand building with a diverse portfolio of multinational and global brands like Unilever, Nestle, Cadbury's, Glaxo Smith Kline, Diageo, Aditya Birla, Standard Chartered, Philips, ITC, Godrej, Shoppers Stop, AMFI, Reliance and Johnson & Johnson. I have worked across three big agencies, Ogilvy, Lintas and spent the most part of my career at JWT.
I have been ranked among the 20 most creative people in Asia, and won numerous metals across the world including Cannes, Clio, Ad-Fest, One Show, D&AD, Clio, Spikes Asia including the Grand Prix. I have been on the jury of several global advertising festivals in India and abroad, including Cannes, D&AD, Clio, LIA, Gerety Awards, Spikes and The New York Festival.
I am co-founder of The Collective, that is a voice for young women in the industry when it comes to discrimination and gender inequality. I have been ranked among the Impact 50 most powerful women in advertising and marketing for 5 years in a row.
Passionate about story-telling and the power of the written word I am the only Indian to be published in the Modern Love Column of the New York Times. I am currently founder of my own brand TistaThinks a one stop solution for brand building, creative output, design and creative strategy.
Tistathinks is me. It's what I stand for. It's what I represent. It's what I do. After over 3 decades in the Industry I’ve earned my own place in the sun. We are not just a creative agency. We are a think-tank, we create communication, build brands, work on sustainability projects. Work on policy to empower women across the country, help in women’s rights and emancipation. Basically anything and everything that gives back. To clients, to the industry, to society and to ourselves.
We are authentic and genuine and we get women. We are not here to change lives. But we are here to advocate for women everywhere. As a consumer, as somebody who needs to be aware of her rights and as a woman who knows her place in this world. Brands can talk this walk. Policymakers recognize this. We are here to make it happen.