2026 Virtual Coaches
Alissa Rabe
Senior Creative Strategy & Industry Lead
Google
Hamburg
As the Creative Strategy & Comms Lead at Google (Creative Works Central Europe), Alissa Rabe bridges the gap between data-driven insights and creative storytelling in the age of AI. With almost 20 years of experience, she has shaped the digital strategies of icons like NIKE, BMW, and Mercedes-Benz, drawing on a rich background at top-tier agencies (Jung von Matt, Razorfish, Scholz & Friends) and media giants like MTV and VICE.
Since joining Google in 2017, Alissa has focused on helping brands master YouTube, Gen AI solutions and emerging technologies. Beyond Tech, she is a published author on digital narratives and a committed sustainability advocate, recently earning a diploma in Circular Economy from MIT. She is dedicated to helping brands navigate the transition toward more sustainable and impactful narratives. Alissa is a Speaker, Jury President and committed industry partner for advertising.