Beth Johnson is an award-winning British designer and Design Director at Uncommon Creative Studio in New York. Over the past decade, she has worked at some of the world’s most respected creative studios, including Collins, Apple, Pentagram, Adam&EveDDB, Johnson Banks, and Gretel, creating highly conceptual work that blends strategic thinking with exceptional craft. She has led projects for organizations including the United Nations, Apple Music, Duolingo, Pink Floyd, The Natural History Museum, Jodrell Bank Observatory, and the Royal Institute of British Architects. Passionate about the role design can play in shaping culture, Beth believes the strongest ideas combine visual and verbal expression to create meaningful human connection and inspire positive change.