2024 Virtual Coaches Comments

Jake Barrow

Jake Barrow

Group ECD, Sydney & Melbourne
VML
Melbourne
, Australia


"Yesterday I met one of my mentees, Francisca Duhamel Berríos, Copywriter at Cheil Chile. She’s a riot.

It was our first session of the 2024 LIA - London International Awards mentoring program.

Clearly a creative person, Fran also had the extra, importance piece of the puzzle that will make her go very far in this industry – drive. That’s probably the best piece of advice I could give to a young person trying to make an impact in the creative industry. Creativity is one thing, attitude is everything.

Thanks for making the call fun, Fran! You are a credit to your network, don’t forget about me when you’re running it."
Melanie Bridge

Melanie Bridge

CEO
The Sweetshop
Auckland
, New Zealand


“I feel extremely excited to have the opportunity to mentor emerging creatives through the Creative LIAisons Coaching program. At The Sweetshop, we've always loved nurturing young talent and helping them carve out brilliant careers. It's not just about sharing our experience; it's about guiding the way and empowering them to unlock their potential. I can't wait to connect with the next generation of creatives!"
Matty Burton

Matty Burton

Group Chief Creative Officer
DDB New Zealand
Auckland
, New Zealand


“I’ve been part of the LIAsions coaching academy for a number of years now and I have met some wonderful talent from all over the world. There is nothing else like it and it is important for the growth of our industry at large. Plus helping people to come to their own conclusions, realise things they already knew but didn’t quite ask the right question to get the answer they needed is something I get a great big kick out of. I’ll keep putting my hand up for this for as long as it continues, which I hope is for a very long time.”
Emiliano Gonzalez de Pietri

Emiliano Gonzalez de Pietri

Chief Creative Officer
McCann Worldgroup
Madrid
, Spain


“The first time I came in contact with the LIAsons program was when I was judging LIA in 2016 and saw the students witnessing the discussions in the jury room. I remember thinking what a genius move that was. It showed an organization that truly contributed to shape the future of creativity. To now be asked to join the program as a coach is a tremendous honor and responsibility.”

Avish Gordhan

Avish Gordhan

Chief Creative Officer
Saatchi & Saatchi
Sydney
, Australia


“Being a Creative LIAisons Coach is not only a huge honour and responsibility but an opportunity. I find it invigorating to hear what the brightest young minds of our industry are thinking. I can’t wait to learn from them and I hope I can offer something of value to them in return.”
Sergio Gordilho

Sergio Gordilho

Co-President and CCO
Africa Creative
São Paulo
, Brazil


“It's a true privilege to return as a coach for Creative LIAisons for the second consecutive year, following an amazing experience in 2023. Taking on the responsibility of advising and mentoring the new generation of creatives is something I embrace with great pleasure. I believe the creative industry is constantly evolving and always has something to improve upon. Something to learn and teach. Being part of a program that selects leaders from the global creative industry showcases the strength of Brazilian advertising, and it's with great pride that I represent Africa Creative once again, but this time with another person from the agency on the list of coaches, our co-CCO Nicholas Bergantin”
Fajar Kurnia

Fajar Kurnia

Co-Founder, CEO, CCO
GOODSTUPH Thailand, GOOD People Network Asia
Bangkok
, Thailand


“Some people are lucky to meet great mentors early in their careers. I was one of them, and looking back, I couldn't be more grateful to have had these mentors guide me on the fast-growth path as a creative. Now, more than ever, our industry needs the best people to push boundaries further. The LIA Coaching Academy is such a great initiative I'm privileged to be a part of. I hope I can be as useful to the new generation of creatives as my mentors were to me.”
Clay MacGuire

Clay MacGuire

VP, Creative Director
21GRAMS
New York
, United States of America


"LIA means a lot to me - I was part of the Creative LIAisons program as a junior creative, and was lucky enough to serve on the Pharma & Medical jury in 2022. I am so glad to be able to give back to the program!"
Diego Medvedocky

Diego Medvedocky

Global Creative Partner & President
Grey Argentina
Buenos Aires
, Argentina


“Being a Coach at the Creative LIAsons is a privilege to me. And being able to spend some time thinking with the new generations and also learning from them, their fresh perspectives and hunger for this game, is definitely refreshing. And if at the same time, I can give back support and some helpful feedback for them, I think it´s a win-win situation.”
Brian Njagi

Brian Njagi

Creative Director
Ogilvy Africa - Digitribe
Nairobi
, Kenya


“As a former mentee in 2019, I can only give back the LIAisons by sharing what I have learnt and showing the path to more young creatives. This year, I am proud to be back to the Creative LIAisons, sharing from my pot generously and putting Africa on the map”
 
Dani Ribeiro

Dani Ribeiro

Chief Creative Officer
WMcCann
Rio de Janeiro
, Brazil


"Feeding curiosity and fostering a constant learning attitude are crucial in our industry. Creative LIAisons Coaches is an opportunity to nurture both in mentees and mentors alike. I can't wait to get started."
Ana Rocha

Ana Rocha

Executive Creative Director
VML South Africa
Cape Town
, South Africa


“I am thrilled to be part of Creative LIAisons this year, joining an incredible team of mentors. As a Creative LIAisons Coach, I am so energized to learn and grow alongside some of the most talented young minds out there. The program has top in class mentors and mentees, making it such a great opportunity for all involved. I can’t wait to get started and see what amazing things we can achieve together!”
Xavier Sanchez

Xavier Sanchez

Founder & CEO
Umbilical
Barcelona
, Spain


"Share. Listen. Inspire. To be inspired. Learn. Grow. Personally and professionally. To be part again as a coach of the London International Awards’ Creative LIAisons Program multiplies at the same time the responsibility and the excitement. To be a mentor of the next generation of award-winning creative minds is an honor and a joy. Pure ‘alegría’"
Tista Sen

Tista Sen

Creative Brand Consultant
Mumbai
, India


“LIA is an institution and the program of mentoring young creative talent on the cusp of their careers is an extremely rewarding and fulfilling experience for both mentor and mentee. The industry as we know it is changing and its new technology new tools and the power of AI that dominates every conversation. But we excel at brand building and creative ideas that grow the business we handle and at the heart of advertising lies this truth. I am eager to share, imbibe and hope both sides get to take away something valuable and insightful. And yeah, make it fun.”
Emir Shafri

Emir Shafri

Chief Creative Officer
Publicis Groupe Malaysia
Kuala Lumpur
, Malaysia


“Being a part of Creative LIAisons 9 years ago has got to be one of the most pivotal moments in my career. The world-class mentorship I received, lessons I learned and connections I made truly fast-tracked my career and have shaped me into the creative leader I am today. No other global creative awards show invests this much into coaching the next generation. Which is why when LIA asked me to come back to Vegas to speak, it was an instant yes. I am simply thrilled and honoured for this opportunity to pay forward the lessons I learned from my own Creative LIAisons coaches to our rising stars, while learning from the future of our industry as well.”
Guan Hin Tay

Guan Hin Tay

Creative Chairman
BBDO
Singapore
, Singapore


Mentee One:
I had an amazing session with LIA - London International Awards Creative LIAison mentee Eunji Song from TBWA\Media Arts Lab, Seoul. As an Account Executive, Eunji's enthusiasm and eagerness to learn were inspiring. 
 
She expressed her gratitude for our time together, noting how informative and motivating the session was. 
 
In just one hour, we covered a wide range of topics, from understanding the criteria for good creativity, leadership, and conflict management to the power of human creativity even in the age of Gen AI. 
 
We also discussed the importance of personal branding and how she can start showcasing her skills on a smaller scale. Eunji appreciated the honest advice and insightful information, feeling empowered to apply what she learned to her role. 
 
We also touched upon:
1) Criteria for choosing a good idea from the hundreds pitched. 
2) New ideas in the industry that excite. 
3) The evolution of Gen AI in the next few years and its impact on creative concepts and marketing. 
4) Best practices for leveraging Gen AI and potential watch-outs. 
5) Discovering one's leadership style. 
 
It was gratifying to connect with Eunji and share honest advice and insights she can apply. Mentoring bright minds like hers reaffirms the importance of fostering creativity and leadership in the next generation of advertising professionals. 
 
Mentee Two:
It was a pleasure to meet my mentee, Julian Bato, a passionate copywriter at Dentsu, in the Philippines from the LIA - London International Awards Creative LIAisions Virtual Coaching program. 
 
Julian Bato's ambition and eagerness to learn are very encouraging.
 
Here's what he asked:
 
How to develop creative stamina: Sustaining creativity over the long haul is a challenge every creative faces.
 
Thinking within the box: For traditional-minded clients, creativity often means innovating within constraints. 
 
Building relationships: Strong connections with clients and industry peers are the backbone of a successful career. 
 
Creating compelling case videos: Crafting engaging case videos is art.
 
Competing globally: He aspires to make a global impact as a creative. His determination to rise above geographical boundaries is genuinely inspiring.
 
Creative and self-care habits: Balancing creativity with self-care is vital. His interest in understanding this balance highlights his holistic personal and professional growth approach.
 
Our initial session may have concluded, but our journey is far from over. I eagerly anticipate our next meeting, where we can delve deeper into more insightful questions and continue to work towards Julian's learning goals. 
 
Julian, your enthusiasm and passion are infectious. I'm excited to see where this journey takes you and how you will evolve as a creative force in the industry. Keep pushing boundaries, and never stop learning! 
 
Sompat Trisadikun

Sompat Trisadikun

Chief Creative Officer
GreyNJ United Thailand
Bangkok
, Thailand


“Life is a learning experience. Talking with older people is also a learning experience.”
Ohm Dissara Udomdej

Ohm Dissara Udomdej

CEO/Creative Founder
Yell Advertising
Bangkok
, Thailand


I came to Singapore to meet my mentee, Carmen Ang from R/GA. We had many interesting conversations about the agency business, because she wanted to know more about experiences outside of creative tasks.

I finished talking to my second mentee from Dubai. Ananya Talwar, is very energetic and has a great fighting spirit. She came from a different industry before joining the advertising field, but it is special, because she brought a unique perspective to her campaigns!

Thank you to the Creative LIAisons program for allowing me to share my experience with people around the world!
Daniela Varela

Daniela Varela

Creative Director
TBWA\Chiat Day New York
New York
, United States of America


Excited to launch the LIA - London International Awards Creative LIAisons Virtual Coaching program 2024 with my amazing mentees: Daniela Botero, Dani Keiko and María Constanza Santacruz Gaitan (who shall get a Dani nickname by the end of the year)! 

I thought it would be great to kick it off with an extra joint session. 

When it comes to female leadership and mentorship, I find it pretty rewarding when it is not just a 1-1 thing, but an All-for-All thing. This way, a support network gets built, the conversations and learnings get enriched by different perspectives and the fun gets multiplied. 

The LIA platform is a fantastic opportunity to do so and I'm very happy to be a part of it.

This informal meet-and-greet was so good. I can't wait to dive into our individual sessions throughout the year!

This bunch is loaded and ready! 

Thank you once again Laurissa Levy and Barbara Levy for the trust and opportunity.
Ricardo Wolff

Ricardo Wolff

Executive Creative Director
Innocean Berlin
Berlin
, Germany


“There's a simple reason I'm committed to being a LIAison coach year on year: LIA was once my coach. Back in 2012, I was lucky enough to be part of their first batch of LIAisons, and the experience made a lasting impact on me. The people I've met (both jurors and other LIAisons), along with the learnings from all workshops and lectures, were big highlights of my years as a junior creative. So, the least I can do is to free up some time to pass on the experience I've gathered since then, and, of course, meet the fresh new brains arriving in the industry. Plus, it's an honorable excuse to skip management meetings.”
 
Firrdaus Yusoff

Firrdaus Yusoff

Head of Creative
Forsman & Bodenfors
Singapore
, Singapore


“People often underestimate the impact the right mentor can have on a young creative. As a former LIA mentee, my message to all creative leaders out there is this: I urge you to make time. Give back. Even if it’s just for an hour. Because your words could potentially light up and stir something special in the next generation of creative superstars.”
Atiya Zaidi

Atiya Zaidi

CEO/Chief Creative Officer
BBDO Pakistan
Lahore
, Pakistan


"Last year we had one of our creative managers, Mahirah Hussain as a LIAisons mentee and we have seen the positive impact on her work and personality due to the program. Kudos to you and to all of your team and coaches."