LIA ‘Creative Conversations’ 2013 was a fantastic experience. I had a great opportunity to talk with so many creative people from all over the world. Throughout this experience, I found that there is no ideal place for creative work. Everybody has some difficulty in making good ideas come true. Lack of time, difficult client, working environment, and more... However, one of the speakers, Amir Kassaei said 'If it's easy, everybody can do it.' We have to continue to fight for a great work. I'll do it.