The LIA ‘Creative Conversations’ left me with a new perspective of the industry and where it is heading. With talks from some of the industry's leaders, it was truly insightful and rewarding in many aspects. Although there were many speakers on a range of topics, there was a core theme: we are not in the service industry we are in manufacturing. We should be making things that the world wants to see. We should be problem solvers not ad makers. Overall, the experience for any young creative was inspiring. It left us with knowledge we can take back and use in our careers. On top of that, being able to have met and spent time with some great young creatives from all over the world was just as motivating. Thank you.