Creative LIAisons was an amazing chance to meet, chat with and pick the brains of some of the greatest creatives in the world. The best thing about it? They’re all normal people, they’ve all been there, done that, failed now and again, been lucky and been amazing. It is not an exact science and it was really refreshing to hear every speaker talk total sense and hear his or her take on the industry. Sitting in on the judging during Statue Discussions was an extremely fascinating experience too. Really understanding the level of thought, attention to detail and true debate that goes into judging, shows just how seriously creatives take their work as a whole.