2015 Creative LIAisons

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Carlos Cervantes

Sr. Copywriter
Ogilvy & Mather Mexico
Mexico City

The Creative LIAisons program is a completely immersive experience that helps you understand how the advertising world actually works. You get to hear from the best in the business, as they share with you a lifetime of lessons that help complete the picture of how your life could be in this industry. And honestly, the picture looks pretty amazing.

At the beginning of the week, you feel like you are walking amongst gods and giants with all the great lecturers and juries at the hotel, and that's not too far from the truth. But as days pass by and you get to know more about the other young creatives in the program you begin to feel bigger, because you know those sitting beside you are the ones who will challenge those gods and giants one day (in a good "apprentice beats master" way, of course). And you realise you are not so different from them. They all laugh and make stupid jokes, they complain about clients and party like there is no tomorrow (and by tomorrow I mean waking up at 8 am to be at the seminars at 9 am), they all want to be the best in the business and they too have no clue what they are doing.

So what was the Creative LIAisons program for me? It was an inspiring week in which I got to know the present industry and get a glimpse into the future of the industry. And I still have no idea what I'm doing, but now I know I don't need to. I just need to love my work one day at the time and have fun, because the future looks great.

Thank you LIAIsons.

Celebrating and investing
in creativity