2015 Creative LIAisons

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Andrew Yap

Digital Art Director
Publicis Manila
Makati City

I found the entire Creative LIAisons programme to be an extremely inspiring experience. It really provides a platform where young creatives can experience the best works from around the world, as well as learn from the top people in the industry. The best thing about the whole program is that you get to see ads being deduced to core insights. These insights are based on human truths and the top ads of the world are strongly rooted in solid insights. The best ads find their place in people’s lives, making them relevant. By doing so they not only sell product/services, but also make a long lasting impact.

At the end of it all I was left with a new perspective on ads, a head full of ideas, and a hunger to create great work.


Celebrating and investing
in creativity