2016 Creative LIAisons


Bob Ng

Junior Art Director
ADK Singapore

I’m sure you have heard the phrase “What happens in Vegas stays in Vegas”.

The Creative Liaisons was the best thing that happened to me in 2016. If I had to write down 3 words to describe my experience at Creative LIAisons 2016, they would be Inspiring, influential and motivational. The seminars, which featured speakers coming from different backgrounds was greatly inspiring. The InnerVation Lab workshop gave me the opportunity to work with young creatives from around the world and was the most influential experience I have had so far in my advertising life.

Sitting in on the Statue Discussions was the most eye opening experience of the program. It’s not about just having a great idea, it’s about the work that has a strong connection with the brand, that is executed beautifully and that creates an impact on society. Listening to the juries discussing all the great works and watching each of those pieces of work being awarded was the best motivation for me to push myself to create great work in advertising in the future.

What happens in Vegas does not stay in Vegas. This amazing experience will definitely stay with me throughout my advertising life. Thank you for having me, thank you LIA!

Celebrating and investing
in creativity