2016 Creative LIAisons


Sarsha Drakeford

Art Director
DDB Auckland

Creative LIAisons was truly a once in a lifetime experience. Not only did I get to learn from some of the most admired and innovative leaders in our industry, but I made friends with amazing young creatives from all over the world. The people and experiences from Vegas will be burned into my retina’s forever. Each day met the impossible standard of beating the last, from listening to Chris Smith talking about how to sell ideas to clients, to pitching business ideas to the sharks from Shark Tank. Each experience was totally on point and relevant to where our industry is heading.  And, of course, LIA saved the best for last. Watching a judging panel discuss the differences between whether an idea got Silver, or Gold, how relevant it was for the category and the real world impact was a truly overwhelming opportunity that I never expected to have this early on in my career. I left Las Vegas wishing I could time travel and live it all again. I’m not sure a mere human is capable of absorbing all the amazing knowledge and passion found at Creative LIAisons. But for those doing it in 2017, I wish you luck. 

Celebrating and investing
in creativity