2016 Creative LIAisons


Anna Mariel Soneja

Art Director
Dentsu Jayme Syfu
Makati City

Creative LIAisons was a very enriching program overall. As a young creative, I know I still have much to learn about our industry. And to be exposed to the wisdom and learnings of our industry leaders is gratifying. I liked how most of the speakers, even though they talked about different topics, always mentioned how passion will get you far. I guess it’s just really the core of what we do. And that just got me inspired to push even further. 

InnerVation was eye-opening. We were always used to a certain type of system when tackling on solutions to certain communication problems. It taught me how a different way of thinking can bring about another angle in idea generation. And it’s something I can possibly use when I work on future projects.

I liked sitting in on Statue Discussions. I liked how the jury thought of every work entry in all aspects, relying on their work experiences and knowledge in the industry, when judging the work. Even though some of the jurors had very dissimilar views on an entry, they all eventually met at a common ground and agreed on the award winning work. The journey of seeing them discuss and debate over the work is what I appreciated the most.

I am thankful for LIA and Adobo Magazine for this one-of-a-kind experience!

Celebrating and investing
in creativity