Take a room full of inspirational creative, who you could only one day dream to work beside. Then put a handful of the biggest and most influential names in Advertising today on a stage in-front of them. Combine that with a pretty potent blood-alcohol level for 6 days to create an unforgettable schooling you will get nowhere else.
I can only really measure how much I’ve taken away from this trip in how much I’ve now suggested it to other creatives, so I’ll do the same to you. Go tell your CCO you’re going next year, and then go prove why. You will not regret it.
Thank you LIA for the honour of an invitation, for the inspiration, the newfound friendships, the laughs, the lessons and, well for doing it in Vegas.