You would think that so many creative folks in one room would get loud, but call it a shared sense of purpose or the classic Vegas hangover, the 85 of us were eager, empty vessels (that didn’t make noise,) waiting to be poured into. Each session showed off the grandeur in our craft, and how the union of purpose and idea can change a brand. The speakers, especially Mark Tutssel, Doerte Spengler-Ahrens, Ted Royer, and Bob Isherwood, reminded me that all great people are nice, and only the nice become great. I came back with the assurance that a good idea and good copy will never go out of fashion. And while sitting in on the Statue Discussions made us feel so goddamn lucky, it also gave us a powerhouse of cases and work to look at (that I’d be happy to steal inspiration from). Can’t thank the team enough for giving us a week packed with the best of our world! LIA truly helped me renew my vows with advertising and Vegas of course gave us the perfect honeymoon. ;)
You would think that so many creative folks in one room would get loud, but call it a shared sense of purpose or the classic Vegas hangover, the 85 of us were eager, empty vessels (that didn’t make noise,) waiting to be poured into. Each session showed off the grandeur in our craft, and how the union of purpose and idea can change a brand. The speakers, especially Mark Tutssel, Doerte Spengler-Ahrens, Ted Royer, and Bob Isherwood, reminded me that all great people are nice, and only the nice become great. I came back with the assurance that a good idea and good copy will never go out of fashion. And while sitting in on the Statue Discussions made us feel so goddamn lucky, it also gave us a powerhouse of cases and work to look at (that I’d be happy to steal inspiration from). Can’t thank the team enough for giving us a week packed with the best of our world! LIA truly helped me renew my vows with advertising and Vegas of course gave us the perfect honeymoon. ;)