2016 Creative LIAisons


Boon Tan

Senior Art Director
Y&R Singapore

The best thing about Creative LIAisons is the things you don’t do.

While most award shows make you part of a huge audience and entrance you with glitz, LIAisons does away with the glitter to bring you real substance. This is a hard task to achieve, considering it all happens in Vegas.

While most conferences give you an outsider’s view of awards, LIAisons doesn’t let you sit back and relax. It puts you in the center of a whirlpool of creativity with a hundred incredibly passionate peers.

LIAisons doesn’t bore you. It doesn’t distract you with unnecessary award presentations. It doesn’t put up all the work for you to stand by and observe. It makes you think. It makes you question. It makes you fall in love with advertising all over again.

Most importantly, LIAisons doesn’t give you a chance to ever forget it. The week in Vegas was unlike any I’ve ever lived and I doubt ever will. Every young creative in the world should be sent here for a kick in the bollocks to get their creativity moving again. Thank you for choosing our bollocks to kick this year. 

Celebrating and investing
in creativity