2017 Creative LIAisons

Maram Ashour

Art Director
Memac Ogilvy & Mather
, United Arab Emirates


Listening to the highest, most experienced people in this industry gave me a true insight on what to expect for the future, good and bad.

Creativity doesn’t have a specific formula and it has been difficult for every single person in advertising, and this program was truly the perfect place for me to be creative and spark ideas.

The Women’s Journey talk was so inspiring and encouraging for all women in this industry. I think that is something needed with all young women who will attend LIA.

Going into the judging rooms gave me such a clear understanding of how the judging process goes, and how little things that can make your work weaker are so easily avoidable. But that still, the core of every brilliant piece of work is the idea.

All in all, it was a brilliant and rewarding experience.

Celebrating and investing
in creativity