It’s really amazing to see other creatives from around the world, it’s a once in a life time experience where we can share our thoughts and understand more about the creative process especially hearing the point of view of the juries during statue diiscussions.
What I learned from LIA is we cannot blame another department or clients for not producing good works. We might have the worst brief and client, tight budget and timeline to contribute to make our job difficult, but that is a good challenge and training for creative people like us. We all have these similar problems in every country, but it depends on us how to solve the problems in creative ways.
The Event itself was nearly perfect, because we were able to mingle with some of the best of the best Juries and Speakers from around the world. I wish I could have had more time with them.