2017 Creative LIAisons

Yuan-Chi Yang

Associate Art Director
Leo Burnett Taiwan
, Taiwan


I’ll never forget this Autumn!?The Creative LIAisons program was amazing. Meeting creatives from all over the world and learning from creative leaders face to face was an incredible experience. It was both fun and educational. I also made a lot of friends from different countries. They have different cultures and different ways of thinking. They are really talented people.

The most surprising part of the program was that I had the chance to sit in on Statue Discussions! It was great to see how judging works and how varied jurors’ opinions really are. I could feel not only how professional the Jurors were, but also their passion and energy. It made me start re-thinking my campaigns and gave me some great insight. They let me know that great advertising can change people's behaviors and make people’s societies better. With the development of technology, we should enhance our thinking. We have to keep humanity, think cross diversity, and be more fun! Thanks to the Creative LIAisons program! Thanks Vegas! Thanks to my job

Celebrating and investing
in creativity